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Phinney’s on the media – Thanks So Buttons & Especially for Pets!

February 6, 2011

We have been featured in The Sudbury Town Crier on February 3, 2011, thanks to the generosity of So Buttons and Especially for Pets. Read the article below for more details.

Here is the transcript.

So Buttons Makes It “Pawsible”

By Leanne Cordischi

Through their recent donation to Phinney’s Friends, So Buttons is “making it pawsible” for those with HIV, the elderly and those stricken with illness to keep their pets in their home.

This past spring the So Buttons team met with Erny Isabelle the manager of Especially for pets in Sudbury. Isabelle discussed with the team some great charities that were in need of donations. In response to the need, the So Buttons girls created “Pawsible” t-shirts and hand-made memory jewels. These items have been sold at local Especially For Pets stores over the last few months.  One hundred percent of the profits generated were gifted to selected charities. Fairy Dog Parents received the first gift in September. This second monetary gift was presented to Phinney’s Friends on January 27th, along with 30 Pawsible shirts. “This donation will go directly to help our clients feed and care for their pets,” said Heather McGann, a Phinney’s fundraising coordinator.

Phinney’s Friends, a non-profit, was founded in 1996, in honor of Bill Phinney, a MSPCA Humane Law Enforcement officer who died of AIDS-related complications and had to surrender his own pets due to his illness. Originally, Phinney’s Friends was an MSPCA program that assisted HIV positive pet owners in the Boston area. However, when the MSPCA eliminated the program in 2009 due to a lack of funds, a group of volunteers stepped forward to keep Phinney Friends in operation; adopting the original client base while expanding services and availability to include low-income individuals, the elderly and people with any type of disabilities.

This unique organization relies solely on volunteers and donations. “We would not exist without the generous donations such as the one received from the So Buttons girls,” says Beth Macaluso, President of Phinney’s Friends’ volunteer board.

For more information regarding the So Buttons girls and their efforts or to link into the Phinney’s Friends page, go to


One Comment leave one →
  1. Starr Maxwell permalink
    February 7, 2011 1:43 pm

    So rewarding to see young people step up and make a difference! The So Buttons girls are actively helping people in need and their much loved pets.

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